Associate Vice President for Enrollment Marketing and Creative Services
The University of Texas at El Paso
Associate Vice President for Enrollment Marketing and Creative Services
The University of Texas at El Paso (UTEP)( http://www.utep.edu/) seeks an experienced and forward-thinking marketing leader to be its Associate Vice President for Enrollment Marketing and Creative Services (https://wittkieffer.com/positions/200551) (AVP). This senior leadership role oversees all enrollment marketing activities as well as the Creative team of the Division of Marketing and Communications.
Working closely with the Marketing and Communications leadership team and the Vice President of Enrollment Management, the AVP will be responsible for the overall quality and delivery of the marketing elements of the strategic enrollment plan. Growing UTEP’s institutional brand recognition in identified emerging and potential new secondary markets will be among the top priorities for this new leader to support. This is an exciting time for a marketing leader to make a significant impact on how UTEP is perceived by external audiences and resulting enrollment outcomes as the university seeks to grow and diversify its student body.
Reporting directly to Lucas Roebuck, Vice President of Marketing and Communications, the new AVP will be responsible for managing the team of 11 creative services professionals as it develops into a more proactive, strategic, and efficient unit that is prepared to meet the changing needs of the university. Serving as chief creative director for the team’s marketing plans and deliverables, the new leader will foster a culture of critique and feedback to promote the team’s understanding of enrollment needs and ensure consistency in quality. The AVP will also manage the department budget with an eye toward maximizing return on investment of resources.
The successful candidate will have a bachelor's degree in marketing, design, writing, or a related field, and at least seven years of progressive leadership in creative management. They should have extensive knowledge of marketing best practices and a proven track record of leading creative professionals and managing complex projects successfully. Experience in higher education and/or working with bicultural audiences is preferred.
UTEP is America’s leading Hispanic-serving university and ranked in the top 10 nationally for social mobility. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, UTEP is a public research university that transforms lives. Ninety-four percent of UTEP’s 25,000 students are from historically underrepresented backgrounds, and many are the first in their families to go to college. At UTEP, students have access to 171 bachelor’s, master's, and doctoral degree programs in eight colleges and schools. UTEP is the only open-access, top-tier research university in the United States, yet its retention rates exceed those of many selective institutions. UTEP's strategic goals are outlined in American's Leading Hispanic-Serving University: 2030 Strategic Plan (https://www.utep.edu/strategic-plan/).
El Paso County is a highly livable, bi-cultural community with affordable homes and attractive neighborhoods. Approximately 2.2 million people live in the combined metropolitan area of El Paso and Ciudad Juárez. Surrounded by stunning mountains, El Paso experiences more than 300 days of sunshine annually with a dry climate and is regularly ranked among the safest large cities in the United States. The city also boasts a robust economy and strong job market in various sectors, is home to several Fortune 500 company sites, and offers numerous arts, cultural, and outdoor recreational opportunities.
Inquiries and nominations may be directed to WittKieffer consultants Rob Springall and Jessica Cummings at [email protected]. Candidates should provide, as two separate documents: a resume and a letter of application that addresses the themes described in the Leadership Profile (https://api.wittkieffer.com/wp-content/uploads/position/leadership-profile-utep-avp-for-enrollment-mktg-and-creative-services-10-23-2024-final.pdf?_gl=1*1npqauh*_gcl_au*MTA5NDM4MzY3NS4xNzI0MjUzMjU4). For fullest consideration, candidate materials should be submitted promptly; UTEP will review candidates until a final selection is made. Application materials should be submitted using the WittKieffer Candidate Portal (https://apptrkr.com/5769316).
In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.
The University of Texas at El Paso is an Equal Opportunity/Affirmative Action employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972.
